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The Lemer Index in the paper industry is 0

Marketing Jan 15, 2021

The Lemer Index in the paper industry is 0.58. Based on this information, a firm charging $3.25 per ream of paper should have a marginal cost of:

A) $0

B) $1.365

C) $1.885

D) $3.25

Expert Solution

The answer is B).

The Lerner Index is computed as:

  • (price - marginal cost) / price

If the price is 3.25, and the Lerner Index is 0.58, the we have:

  • (3.25 - marginal cost) / 3.25 = 0..58
  • marginal cost = 3.25 - 3.25 * 0.58
  • marginal cost = 1.365
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