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Imagine that you are buying a new computer and comparing different brands and prices

Marketing Jan 12, 2021

Imagine that you are buying a new computer and comparing different brands and prices.

Describe at least two nonprice competition factors you might consider when making your decision.

Expert Solution

The following are non-price competition factors I would consider when buying a new computer.

  1. Features of the computer. Before purchasing a computer, it is good to check whether it's your specifications and needs. Depending on what you intend to do with the computer, it is good to check the performance of the computer, the hard drive space it has, especially if you need to store a lot of information, buying a computer with a large hard drive space is advisable. The computer RAM is also an important future, the more ram it has, the higher its performance.
  2. Brand name. When considering to buy a computer, the brand name, and reputation that the brand has is very crucial. Researching reviews and experiences from other customers is essential before purchasing a specific type of computer. The review helps in indicating how a brand responds to customer feedback and whether there have been any improvements after complaints are made.
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