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Suppose there are three firms A, B, and C that shares a market for a good

Marketing Jan 12, 2021

Suppose there are three firms A, B, and C that shares a market for a good. Firms A and C each have 20% of the market and firm B has 60%. In the course of the year, firm A loses 5% of its share to firm B and 10% to C. Firm B loses 10% to A and 35% to C and firm C loses 10% to A and 5% to B.

Set up a matrix T that displays the changes in market shares and use this matrix to compute the new market shares.

Expert Solution

See below.

 

Firm Beginning Gain Loss Ending (Beginning + Gain - Loss)
A 20% 10%+10% = 20% 5%+10% = 15% 20%+20%-15% = 25%
B 60% 5%+5% = 10% 10%+35% = 45% 60%+10%-45% = 25%
C 20% 10%+35% =45% 10%+5% =15% 20%+45%-15% =50%

Firm C is thus the new market leader with 50% of the market share.

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