Non-price competition refers to reductions in production costs that are not reflected in price reductions

• The statement is False.

Sellers frequently compete with each other by continually altering the design of their goods to draw more buyers is non-price competition. It may involve brand quality, sales promotion, superior position, and post-sale coverage. Non-price competition is implemented by competitive companies in a business to avoid a price war. The non-price competition usually involves marketing expenses such as product incentives, exclusive orders, bonus offers, discounts, and advertisement. This type of competition involves additional costs for promotional activities. Therefore the statement is false.