What are some advantages of investing in industry competitors?

Marketing Jan 11, 2021

Expert Solution

Competitors, in finance, the firm's direct rival within the same industry that sells similar products or offers similar services at a much competitive price. However; investing in industry competitors has benefits that can bring to the firm. This practice is widely common among service firms such as banks.

1. There will be an increase in the market share and operations can be influenced by the investor which is from the rival company.

2. Market segmentation can be even more polished to capture and focus on its target market.

3. Best practices of the industry competitors can be copied by the investors to match or even improve their products and services.

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