Homework answers / question archive / A firm's expansion into other geographic locations and/or increasing the range of products and services offered to current markets is called A) forward vertical growth

A firm's expansion into other geographic locations and/or increasing the range of products and services offered to current markets is called A) forward vertical growth

Marketing

Share With

A firm's expansion into other geographic locations and/or increasing the range of products and services offered to current markets is called

A) forward vertical growth.

B) diversification.

C) backward vertical growth.

D) captive company strategy.

E) horizontal growth.