Vans plans to market its boots to the cohort of consumers born between 1981 and 1995 consisting of approximately 60 million Americans, who are often referred to as

1. Vans plans to market its boots to the cohort of consumers born between 1981 and 1995 consisting of approximately 60 million Americans, who are often referred to as .

Generation X

Millennials

Baby Boomers

Generation Z

2. Since the 1970s, sneakers have become an important part of the hip hop culture. Popular rappers often promote sneaker brands like Vans while some, like Lupe Fiasco, even design their own Vans sneakers. The hip hop culture is an example of a(n) .

Ethnic microculture

street microculture

Social class microculture

Age-based microculture