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Question 1

Marketing

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Question 1. Vans, wanting to manufacture boots In order to diversity, does a market survey and finds that most teens share similar attitudes about boots (that they are not "cool" or "in" anymore) in contrast to other generational groups. Such groups of people who have lived the same major experiences in their life, and thus have the same core values, are known as .

Low-context culture

High-context culture

cohorts

Ethnic microcultures

Question 5. Since the 1970s, sneakers have become an important part of the hip hop culture. Popular rappers often promote sneaker brands like Vans while some, like Lupe Fiasco, even design their own Vans sneakers. The hip hop culture is an example of a(n) .

Ethnic microculture

street microculture