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Consider a monopolist facing an inverse demand function of p(q) = 15 - 3q, where 'q' denotes units of output

Marketing Jan 14, 2021

Consider a monopolist facing an inverse demand function of p(q) = 15 - 3q, where 'q' denotes units of output. Assume that the cost of this firm is TC(q) = 5 + 4q.

A) Find the monopolist's marginal revenue and its marginal cost.

B) Set the marginal revenue equal to the marginal cost, to find the optimal output for this monopolist qMqM.

C) Find the monopoly price and profits. Find consumer surplus and total welfare.

D) Assume now that the market operated under perfect competition. Find the equilibrium output.

E) Find the equilibrium price, profits, consumer surplus, and the total welfare under the perfectly competitive market you analyzed in Part C.

F) Compare your results under a monopoly from Part C and those under the perfectly competitive market of Part E.

Expert Solution

A) We have given:

  • P = 15-3q is the demand function for a monopolist.
  • TC = 5+4q is the cost function for a monopolist.

Total Revenue(TR) = P x q

=> (15-3q) x q

Differentiating it w.r.t Q, we get

Marginal Revenue(MR) = 15-6q.

TC = 5+4q.

Differentiating it w.r.t q, we get

Marginal Cost(MC) = 4.

B) MC = MR

=> 15-6q = 4

=> q = 19/6.

C) P = 15 - 3 x 19/6.

=> P = 5.5.

Profit = TR - TC

=> Profit = P x q - 5 - 4q

=> 5.5 x 19/6 - 5 - 4 x 19/6.

Profit = -0.25.

Consumer Surplus = 1/2 x (15-5.5) x (19/6)

=> 15.042.

Producer Surplus = (5.5-4) x (19/6)

=> 4.44.

Total welfare = 15.042+4.44 = $19.482.

D) Under perfect competition

P = MC

=> P = 4

then q = 11/3.

E) Profit = P x q - 5 - 4q

=> 4 x 11/3 - 5 - 4 x 11/3 = -5

Consumer Surplus = 1/2 x (15-4) x (11/3)

=> 20.17

Producer Surplus = 0

Total welfare = 20.17.

F) Under monopoly market the loss is to the firm is less than the loss in the perfectly competitive market. Secondly, under the monopoly market, the producer had some surplus whereas under perfect competition the producer surplus is zero.

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