1) Two students, Nick and Lee, were studying for an upcoming exam in their introduction to marketing course

1) Two students, Nick and Lee, were studying for an upcoming exam in their introduction to marketing course.

While studying the chapter on marketing channels and wholesalers, Nick made the following statement:

"If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!"

After contemplating Nick's statement, Lee said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by making transactions easier."

Lee's statement refers to

a. channel intermediary development.

b. the relationships between channel intermediaries themselves.

c. the value created by channel intermediaries.

d. channel intermediary promotional efforts.

e. an inaccurate statement by Lee; Nick was correct.

2) Direct marketing channels refer to

a. the distribution of goods and services directly from the manufacturer's production site to end-users.

b. the traditional chain of distribution from manufacturer to retailer to consumer.

c. the use of agents who represent a single producer and are responsible for the entire marketing function of that producer.

d. a method of distribution that allows consumers to buy products by interacting with various advertising media without a face-to-face meeting with a salesperson.

e. a method of distribution that allows consumers to buy products through direct personal interaction with the manufacturer's representatives in order to provide more personalized service.