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Homework answers / question archive / Trade name franchising involves licensing the rights to sell specific products under the manufacturer's brand name
Trade name franchising involves licensing the rights to sell specific products under the manufacturer's brand name. True or False
The type of franchising growing fastest is product distribution franchising. True or False.
1. Trade name franchising involves licensing the rights to sell specific products under the manufacturer's brand name.
This statement is true
Explanation: it allows the franchisee to use the trade name of the franchisor and sell manufacturer's (franchisor's) products at different locations legally.
2. The type of franchising growing fastest is product distribution franchising.
This statement is true
Explanation: product distribution franchising is increasingly gaining importance in the market. In it, manufacturer allows the dealer to sell his products under the brand name of manufacturer. Here, manufacturer is called franchisor, and dealer who is located in a different area is called franchisee, and this process is called franchising.
