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The management at Vision, a company that specializes in high-end eyewear, was dissatisfied with the performance of the marketing intermediaries' in promoting its products
The management at Vision, a company that specializes in high-end eyewear, was dissatisfied with the performance of the marketing intermediaries' in promoting its products. The company decided to sell its products only through standalone, exclusive boutiques owned and maintained by Vision. This is an example of:
1. horizontal integration.
2. forward integration.
3. associative integration.
4. balanced integration.
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Expert Solution
The management at Vision, a company that specializes in high-end eyewear, was dissatisfied with the performance of the marketing intermediaries' in promoting its products. The company decided to sell its products only through standalone, exclusive boutiques owned and maintained by Vision. This is an example of 2. Forward integration.
Explanation: forward integration refers to the vertical integration in which business expand its distribution activities and exercise full control in its distribution channels.
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