What type of marketing channel consists of the producer and the consumer? a

Marketing Dec 24, 2020

What type of marketing channel consists of the producer and the consumer?

a. Direct channel marketing,

b. Indirect channel marketing,

c. Traditional marketing,

d. Mono-channel marketing.

Expert Solution

The marketing channel consisting of both producer and consumer is (a) Direct channel marketing.(a) Direct channel marketing.

In a direct marketing channel, the producer of a product deals directly with the consumers, unlike other channels where third parties are involved. Third parties in marketing channels include brokers, wholesalers, and retailers. These parties exist in indirect channel marketing.

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