What are your views on the targeting of products to children in today's world: 1

From the perspective of a brand manager who is responsible for the profitability of such a product, advertising is an important activity to raise awareness. Without this, the product would not sell enough to be profitable. From the view point of a socially oriented ethics, this behavior is also beneficial. This is because it brings attention to products made for children. As such, it enables producers, consumers, and intermediaries such as parents, to become involved together in improving the distribution of these products. This enlarges the market for children's products. It can increase education, entertainment, and other values.