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Phase 1: Concept Approval You will submit a proposed company/business for your project for approval

Marketing

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Phase 1: Concept Approval You will submit a proposed company/business for your project for approval. This can be any organization that would benefit from an effective marketing plan. Your team will assume the role that you have been hired to create the marketing plan for this organization. This organization is now your client. The first group assignment will be a written document, not to exceed two pages (singlespaced), providing the following information: • Group Members • Business/Organization Name • Product/Service Description • Information Resources (i.e., identify your personal contacts with the business or the sources of the publicly available information) • Marketing Objective (S.M.A.R.T) Note: Each team should be prepared to present a 3-minute “elevator pitch” of their ideas in class. Please email your phase 1 to Vincent.Xie@umb.edu before the beginning of class on the day the assignment is due (July 27th, 2020). Late assignments within 24 hours will be penalized and not accepted after that time. You will write the Phase 1 in a similar format as a business memorandum, using as much creative thinking as you like with the layout while still meeting the requirements of business writing. Your memo may benefit from keeping the following suggestions in mind: • Proofread and edit your work; • Be concise and honor the stated page limitations; • Do not use phrases such as “I feel,” “I think,” “I believe” and “in my opinion.” These phrases weaken your impact and message; • Avoid using unnecessary words such as “really” and “very” that do not add value. • Avoid lists and, instead, use bullet points after they are “introduced” with text, such as how this list is presented.