What is the first step in the product development process? A) project customer needs B) generate product ideas C) process technology selection D) manufacturing system design E) marketing plan design

Marketing Dec 20, 2020

What is the first step in the product development process?

A) project customer needs

B) generate product ideas

C) process technology selection

D) manufacturing system design

E) marketing plan design

Expert Solution

The correct option is: B) generate product ideas

Explanation:

A process of product development is started by generating a product idea. In this stage, an organization is deciding what is to produce, which directly affected customer satisfaction and consumer behavior. It helps management to make a product more innovative.

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