What is black hat marketing?

Marketing Dec 20, 2020

Expert Solution

Black hat marketing refers to online marketing efforts that are considered as unethical if not illegal. In black hat marketing, the promoter or advertiser uses underhanded tactics in promoting their products and services. This tactic is usually applied in search engine optimizations. The black hat marketer can use underhanded tactics by deceiving the public as to real capacity or effect of a product and service or manipulating results of search engines to generate higher traffic, among others.

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