The degree to which an organization's new product-development team relies on the market research team for product ideas to investigate is termed as _____

Marketing Dec 20, 2020

The degree to which an organization's new product-development team relies on the market research team for product ideas to investigate is termed as _____ .

A) liaisoning

B) centralization

C) interdependence

D) formalization

Expert Solution

The correct answer is C) interdependence .

Reason: The degree up to which the team of new product development depends on the marketing research team for getting the new product ideas to do investigation is known as Interdependence.

The product idea is an input for the new product development team and for this input they are interdependent on the research team.

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