In a recent meeting, the owner of the St

Marketing Feb 02, 2023

In a recent meeting, the owner of the St. Louis Cardinals asked the account representative of the organization's advertising agency to develop an advertising campaign to bring more teenagers to the ballpark. At that point, the account representative and the owner of Cardinals were discussing establishing __________ for a future advertising campaign.

a. an objective

b. a message strategy

c. a budget

d. a media plan