When a company determines that a competency provides a competitive advantage, Barney refers to this issue as A) value

Marketing Dec 20, 2020

When a company determines that a competency provides a competitive advantage, Barney refers to this issue as

A) value.

B) rareness.

C) imitability.

D) organization.

E) durability.

Expert Solution

The correct answer is A) value.

Reason: When a business firm identifies that competency or ability offers a competitive advantage, then Barney represents this issue as a value for the business firm. The competitive advantage gives higher value to a business firm and the shareholders due to specific strengths and competitive capabilities.

The competitive advantage must be sustainable to generate higher values and benefits for a business firm over its competitors.

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