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Homework answers / question archive / When a company determines that a competency provides a competitive advantage, Barney refers to this issue as A) value
When a company determines that a competency provides a competitive advantage, Barney refers to this issue as
A) value.
B) rareness.
C) imitability.
D) organization.
E) durability.
The correct answer is A) value.
Reason: When a business firm identifies that competency or ability offers a competitive advantage, then Barney represents this issue as a value for the business firm. The competitive advantage gives higher value to a business firm and the shareholders due to specific strengths and competitive capabilities.
The competitive advantage must be sustainable to generate higher values and benefits for a business firm over its competitors.