What is family branding in marketing?

Marketing Dec 20, 2020

Expert Solution

Family branding is a practice in marketing where several different but related products are made under one specific brand. Also known as umbrella branding, this kind of marketing strategy us utilized by companies that has already made a good reputation for their brands in a specific target market. The best example for this kind of marketing strategy is soaps, shampoos and conditioners which all have the same brand names.

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