Point Loma Nazarene University

FCS 375

Quiz 1

1)The primary (main) store of a retail company is known as the

2. Success in the field of visual merchandising depends on:
3. To a retailer, thinking out of the box is another way of saying that you are not afraid

to

4. The text lists three action steps to help you "jump start" your creativity.  They are:
5. When a retailer opens a new store with a design or layout that has not been used before, or when existing stores are remodeled based on a design for one "sample"

store, the retailer is using a

6. The role of the visual merchandising department is primarily
7. There are eight stages in the Consumer Information Processing Model. The first four are exposure, attention, comprehension, and agreement. Select the items that

complete the list in their proper order.

8. Customers entering a grocery store typically
9. Lighting effects, sound levels, aromas, traffic patterns, signing, attractive fixtures,

and well-displayed merchandise are all                                                       elements.

10. Décor and layout strategies that can be "layered" into the basic shell of the store to

enhance the shopping environment are known as