What is a call to action in marketing?

Marketing Dec 20, 2020

Expert Solution

Call to action marketing refers to a marketing strategy where the promotions and advertisements actually engage the target market to perform a specific action. The promotions or ads in this kind of marketing strategy usually provides for phrases like "Call us now" or "Visit our website now", among others. This type of strategy was designed to trigger a specific response from the marketer's target market.

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