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Your CEO calls you into her office to discuss the recent drop in sales

Writing Feb 01, 2021

Your CEO calls you into her office to discuss the recent drop in sales. She would like your recommendation regarding how IT might be used to generate an increase in sales.   Identify and discuss IT applications and technology that you might recommend to a small company to help it survive and succeed in challenging economic times?   

Expert Solution

Answer:

Each organization should use its IT wisely to survive economic challenges. Business is apart of any enterprise where IT should be integrated to get the most of success. “Electronicbusiness, or e-business, is the application of information and communication technologies (ICT)in support of all the activities of business.” (wikipedia.org). The application of ICT can takemany forms such as web application for businesses that is used really wide in our days and ithelp for marketing and advertising products to get more customers to the organization market.This marketing should be aggressive to increase the organization sales.

Web application is just one marketing application to advance the economy. Othersolutions would be to send E-mails, leave voice mails, conducting data conferencing, customerhelp through online chat system. If the business rely on selling items, an application that dealswith recordkeeping, stock procurements, surveys, purchases, logistics would be the target, and ithelp the business in organizing its stock in a way of reducing the amount of loss, and by this factlead it to be one of the successful businesses in the economy challenge, and make its life a biteasier. As an example, in the US Navy, we use an application called ROM III that does thisbusiness.

Security should be the number one concern to each business to help it survive and stay inthe market. IT administrators should address security by taking care of encryption, digitalcertificates, access and data integrity, as well as other security concerns that pops up and need tobe addressed to fix any unwanted vulnerabilities.

Small business should rely too on some of savvy tools in the process of its growth. Someof these tools are for communication, time management, payment, and organizing purposes.Some of these tools would be Enterprise Resource Planning (ERP) and Customer RelationshipManagement (CRM)

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