Side Launch company Chuck Galea, during a management meeting last week, told his colleagues that the demographic coming to the craft brew category is “getting younger and younger”

Marketing Jun 26, 2020

Side Launch company

Chuck Galea, during a management meeting last week, told his colleagues that the demographic coming to the craft brew category is “getting younger and younger”. That comment got Garnett Pratt thinking about their overall promotional strategy. He has asked you to assess their previous “celebrate” campaign and use of the various elements of the promotional mix in light of changing market characteristics and the entrance of more craft breweries.