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Homework answers / question archive / A clock and watch manufacturer realizes that she is operating in the market for machines that measure time
A clock and watch manufacturer realizes that she is operating in the market for machines that measure time.
a. How should this market be segmented?
b. Identify the key segmentation variables that are relevant to this market.
a. Segmenting:
In this case, the market is to produce the machines that measure time. Thus, the market segments could be classified on the machine utilization or the purpose of measuring time.
Each segment could be divided into subsequent segments. For instance, there would be watches for men, women and kids.
b. Key variables:
To segment the market, there would be some following key variables:
