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Remember that an active discussion is the key to an interesting and engaging experience in this course

Health Science

Remember that an active discussion is the key to an interesting and engaging experience in this course.  Time goes quickly, so remember to join in early! Check the discussions as often as you can to see what others have posted and to respond, adding substantively to the discussion. Please think about each of the following questions and respond not only to the question but also to what others are saying. Go through the questions one at a time with us.  As we thoroughly explore each question, we will move on to the next question together.

First, in your opinion and based on what you have learned so far this term:

  • Does social media have a place in the professional health care environment for use with professionals? How about consumers? What are some advantages and risks involved for each?

In your readings, you reviewed three health systems that have embraced the use of social media as part of marketing and communications strategies.  For the remainder of our discussion, please be familiar with these organizations and their use of social media.

Now applying what you’ve learned from the readings and videos, let’s go through the rest of the questions together, one question at a time.

  • Which organization’s social media plan was most impressive or perhaps most disappointing or disturbing to you?
  • YouTube is increasingly used in social media. What are some advantages?  How about disadvantages? Please provide specific examples from one or more of these sites.
  • If we as a class were asked to make recommendations for change to one or more of these organizations’ social media strategies, what would you recommend? 


This discussion will be graded using a rubric. Please review this rubric prior to beginning the discussion. You can view the rubric by clicking on "Discussion Rubric" on the Course Rubrics page within the Start Here module. All discussions combined are worth 30% of your final course grade.

Consult the Discussion Posting Guide for information about writing your discussion posts. It is recommended that you write your post in a document first. Check your work and correct any spelling or grammatical errors. When you are ready to make your initial post, click on "Reply." Then copy/paste the text into the message field, and click “Post Reply.” 

To respond to a peer, click “Reply” beneath her or his post and continue as with an initial post.


Participation in this discussion assesses the following outcomes:

  • Compare and contrast social networking sites, including advantages and disadvantages for health organizations. (CO1)
  • Evaluate social media strategies being implemented by health organizations. (CO2)


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