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Evaluate Zagat using the competitive forces and value chain models

Marketing Nov 28, 2020

Evaluate Zagat using the competitive forces and value chain models.

Compare Zagat’s and Yelp’s e-commerce business models. How have those models affected each company’s Web strategy?

Why was Zagat’s content well suited for the Web and for the mobile digital platform?

Do you think Zagat’s decision to use a pay wall for its Web site was a mistake? Why or why not?

Will Zagat’s acquisition by Google make it more competitive? Explain your answer.

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