How does the use of dual distribution channels and multichannel systems affect the growth of a business?

The use of dual distribution channels and multichannel systems affects the growth of a business. Companies and business units try to explore most of all the available possibilities of generating revenue and adding growth to its current state. Eventually, companies try to connect the customers from various channels.

Dual Distribution Channel: The companies which have two channels to target customers. These channels contribute through distributors and retails partners and secondly to big businesses directly through B2B sales.

Multichannel Distribution Channel: The companies which have more than two channels to target the customers. It is done through by utilizing regular channel partners such as distributors and retail partners, B2B sales, Using Online sales platform and makes sales across the globe.