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Identify five major dimensions that affect the "scalability" of an Internet business

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Identify five major dimensions that affect the "scalability" of an Internet business. Describe each dimension and explain how each can detract or contribute to scalability, depending on the type of Internet business being considered. Use examples in your discussion.dimensions are:
E-commerce continuum
information vs goods content
degree of customer content
standardization vs customization
shipping and handling cost