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How does the concept share of customer differ from the concept of market share? What types of things does a company have to do differently to increase its share of customer versus increasing its market share? If you were put in charge of increasing student satisfaction at your school, how would you specifically use social media to help achieve your goal?

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How does the concept share of customer differ from the concept of market share? What types of things does a company have to do differently to increase its share of customer versus increasing its market share? If you were put in charge of increasing student satisfaction at your school, how would you specifically use social media to help achieve your goal?