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Problem Overall, Frederick must determine the best way forward with respect to his promotional campaign

Management

Problem Overall, Frederick must determine the best way forward with respect to his promotional campaign. This starts with a critical assessment of Rebel’s lottery promotions. Going forward, he must determine the extent to which Rebel will engage in lottery promotions. 1) Do a SWOT analysis of Rebel Hotel and Casino describing the strengths, weaknesses, opportunities and threats. 2) Describe the status quo of the existing lottery promotion (include the pros and cons of the existing lottery promotion) 3) Describe other alternatives (e.g. discontinuing lottery promotions or/and replacing lottery promotions with other marketing promotions)

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