Homework answers / question archive / MGMT 4900  Fall 2020 STARBUCKS CASE ANALYSIS INSTRUCTIONS You can use the questions given below as a guide for your Starbucks case analysis assignment

MGMT 4900  Fall 2020 STARBUCKS CASE ANALYSIS INSTRUCTIONS You can use the questions given below as a guide for your Starbucks case analysis assignment

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MGMT 4900  Fall 2020

STARBUCKS CASE ANALYSIS INSTRUCTIONS

You can use the questions given below as a guide for your Starbucks case analysis assignment. Please review them as soon as you can so that I can address the questions you might have during our next online meeting.

1. Explain how Starbucks’s strategy evolved through different periods since its founding.

We define strategy in this course with the help of the following five elements: Arenas, Vehicles, Differentiators, Economic Logic, and Staging & Pacing. In other words, a firm’s strategy is based on the decisions they make and the activities they put into place regarding each of these elements. 

Your first task is to explain how Starbucks’s strategy changed over time by identifying the changes in these elements. Be specific about time periods and what changed during those periods. 

2. Analyze the strategy in each of the periods you identified by determining if the changes led to a better or worse strategic position for Starbucks. 

In other words, given the changes in the various elements, was Starbucks better or worse off from a strategic perspective (i.e. did their competitive advantages improve or suffer?) Remember that all five elements need to be aligned (i.e., congruent and coherent)—that’s how we determine whether a given strategy works (i.e., strategic decisions or activities cannot be in conflict with one another or the competitive environment).

Feel free to apply any of the other strategic management tools/models you have learned about in this course. If a model or concept helps inform your analysis or strengthen your argument, then it is probably a good idea to use it. 

Always explain the reasoning behind your conclusions.

               

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MGMT 4900  Fall 2020

 

SUBMISSION REQUIREMENTS

Assignment length: 5-6 pages minimum. Longer is OK. 

Font: Times New Roman 12pt.

Line spacing: Double.

Content: 

• Do not include any ‘Introduction’, ‘Executive Summary’ or ‘Company History’ sections in the assignment. 
• Do not repeat anything that’s in the case except when explaining your reasoning or giving examples.
• Do not go to any outside sources. Everything you need is in the case. This also means that you do not need a ‘References’ section at the end of the assignment.

Other:

• Number the pages of the written assignment.
• Remember to include your name on the first page.
• A separate cover page, fancy covers, binders, or anything of the sort is completely unnecessary. But do staple the pages together before submitting the assignment.