You are required to cover the following topics covered in the module: ? Resource Audit ? Value Systems ? Product/Service portfolio (BCG Matrix) ? Potential future strategic growth o Identification of options o Evaluation of options You may want to focus the analysis on a specific product

You are required to cover the following topics covered in the module: ? Resource Audit ? Value Systems ? Product/Service portfolio (BCG Matrix) ? Potential future strategic growth o Identification of options o Evaluation of options You may want to focus the analysis on a specific product. This is fine but you will need to make the focus of the analysis clear to the reader. The following structure is required for the submitted report: 1 Introduction to the report 2 Brief strategic position of the company 3 A critical evaluation of the resources and value systems of the company 4 A critical evaluation of the product/portfolio mix within the SBU 5 A critical analysis and evaluation of KEY future directions for strategic growth 6 Recommendations The coursework is an individual piece of work. It will be 3,000 words, inclusive of appendices (+/- 10%). Please note that text in diagrams or tables will count towards the word count. Turnitin must be used to check plagiarism.