1)Compare and contrast Air Asia's generic operations strategy (cost leadership, differentiation, response) with the strategies of other incumbent carriers and with Southwest and Ryanair

1)Compare and contrast Air Asia's generic operations strategy (cost leadership, differentiation, response) with the strategies of other incumbent carriers and with Southwest and Ryanair. How would you characterize the competitive dynamics of this industry in the global marketplace and what are their business implications for Air Asia's long-term operations viability? (15 marks)

2)Critically discuss whether Air Asia should expand its long-haul operations? Explain the extent to which Air Asia and Air Asia X should be integrated operationally. (15 marks)

3)Construct an activity map for Air Asia. In this map, show clearly the airline's key success factors. Also, determine what made the airline's operations strategy to be a success. If you were to be the airline's next Operations Strategy Director, what other new ideas will you implement to grow the airline's customer base. (15 marks)

4)Explain how structure, systems and leadership support strategy execution at Air Asia. (15 Marks)

5)According to Mintzberg 1987, strategy comprises of 5 Ps and each of the 5 Ps is a different approach to strategy. Please explain these about Air Asia strategies. (15 Marks)

6)If you were to be the airline's next Strategy Director, from what you've learned what other new ideas will you implement to grow the airline's customer base that is currently 11.8 million? (10 Marks)

7)Provide a detailed Corporate profile of Air Asia (15 Marks)