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1) What is a Destination Marketing Organisation (DMO) and what are some of the common roles of DMOs? Identify some of the stakeholders who might typically interact with or be members of a DMO

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1) What is a Destination Marketing Organisation (DMO) and what are some of the common roles of DMOs? Identify some of the stakeholders who might typically interact with or be members of a DMO. Week 2.1

2) Distinguish between domestic and international tourists? Why are international tourists often seen as more important and desirable for a destination? What are some of the key challenges in destination marketing to international markets? Week 7

3) Explain the characteristics of the Creative Classes. How do these relate to economic development? Why are the Creative Classes attracted to certain places? How does this influence tourism and destination marketing? Week 8

4) How did developments in laneways, street art and cafes contribute to Melbourne’s image as a Creative City and an attractive tourist destination? Week 9

5) What is meant by Over tourism? How may it affect the management and marketing of a destination? Week 11 Over tourism is a word that came into use in 2018. Which means, when a popular destination or attraction exceeds the number of visitors which also causes overcrowding, and harm to the local environment. This congestion causes damage to the heritage sites and also creates a poor quality of life for its residents.