As marketers, we all know the importance of creating marketing personas before launching a social media plan

As marketers, we all know the importance of creating marketing personas before launching a social media plan. Just like any other marketing effort, we never want to create content(Links to an external site.)Links to an external site. without conducting proper research and developing a strategy. 

Typically you begin with defining your brands 'buyer personas' to determine the type of content you should be producing and on what channels you should use to promote that content. Who is your ideal customer? What content would provide value to them? Where can you reach them? These seem like simple questions, but in order to get the truth, you will need to do some research and take a walk around in the shoes of your personas. 

Write a paragraph about your key learnings from this resource Building Social Media Brand Personas

https://www.socialmediatoday.com/news/building-social-media-brand-personas/512744/ (Links to an external site.)Links to an external site.