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Create a short presentation for the Marketing department highlighting how the consumers in the 60614 zip code differ from those in the Total US

Business Oct 03, 2020

Create a short presentation for the Marketing department highlighting how the consumers in the 60614 zip code differ from those in the Total US.

Create a graph that compares the categories from each file. Create a 3-5 slide presentation with in-depth speaker notes that displays the graph(s) and analysis on how the 60614 categories you chose differ from the national profile. (Please submit speaker notes)

Download the file: U.S. Census Bureau Reports . This file contains reports generated from AMA's (American Marketing Association) website. AMA's website provides free demographical services where one can choose from a variety of criteria and generate reports based on the U.S. Census data. This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the entire U.S.
Download the file: 60614 Census Bureau Reports . This particular file contains 4 reports: Census Overview, Census Employment, Census Trend, Census Population Detail based on the U.S. zip code 60614.

Expert Solution

There is a wealth of information in these two census report. So we should select only the relevant information to present.

The focus should be on professional degree programs in the field of finance, education, medicine, marketing etc. This is due to the fact that there is a large percentage of highly professional people in the community. Moreover, there is a large enrollment in colleges as well. The area offers excellent job opportunities for people in these sectors. Therefore, degree programs in these fields will attract large number of students.

In this presentation we will focus on:
1. Difference in income
2. Education distribution
3. Employment distribution

Please see files for further details. I hope this helps.

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