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Marketing Final a form of trade in which all or part of the payment for goods or services is in the form of other goods or services exchange goods without involving money a type of countertrade in which a seller receives payment in cash but agrees in a contact to buy goods from the buyer for the total monetary amount involved in the first transaction or for a set percentage of that amount; also known as an offset trade a buying agreement similar to a counterpurchase, but the exporting country can then fulfill the agreement with any firm in the country to which the sale is being made buyback involving 2 contracts: 1) supplier agrees to build a plant or related assets in exchange for hard currency, 2) requires supplier to take payment in the form of the plant's output equal to a set price of the investment is a transaction in which a professional switch trader, switch trading house, or bank steps into a simple barter arrangement or other countertrade arrangement in which one of the parties is not willing to accept all the goods received in the transaction
Marketing Final
- a form of trade in which all or part of the payment for goods or services is in the form of other goods or services
- exchange goods without involving money
- a type of countertrade in which a seller receives payment in cash but agrees in a contact to buy goods from the buyer for the total monetary amount involved in the first transaction or for a set percentage of that amount; also known as an offset trade
- a buying agreement similar to a counterpurchase, but the exporting country can then fulfill the agreement with any firm in the country to which the sale is being made
- buyback involving 2 contracts: 1) supplier agrees to build a plant or related assets in exchange for hard currency, 2) requires supplier to take payment in the form of the plant's output equal to a set price of the investment
- is a transaction in which a professional switch trader, switch trading house, or bank steps into a simple barter arrangement or other countertrade arrangement in which one of the parties is not willing to accept all the goods received in the transaction.
- Involves having a product where customers can buy it
- adding value to products by making them available when they're needed.
- Usefulness of a good created by altering or changing its form or shape to make it more useful to the consumer
- adding value to products by opening two-way flows of information between marketing participants.
Expert Solution
- Countertrade
a form of trade in which all or part of the payment for goods or services is in the form of other goods or services
- BArter
exchange goods without involving money
- Counterpurchase
a type of countertrade in which a seller receives payment in cash but agrees in a contact to buy goods from the buyer for the total monetary amount involved in the first transaction or for a set percentage of that amount; also known as an offset trade
- Offset
a buying agreement similar to a counterpurchase, but the exporting country can then fulfill the agreement with any firm in the country to which the sale is being made
- Compensation trading
buyback involving 2 contracts: 1) supplier agrees to build a plant or related assets in exchange for hard currency, 2) requires supplier to take payment in the form of the plant's output equal to a set price of the investment
- Switch trading
is a transaction in which a professional switch trader, switch trading house, or bank steps into a simple barter arrangement or other countertrade arrangement in which one of the parties is not willing to accept all the goods received in the transaction.
- Place utility
Involves having a product where customers can buy it
- Time utility
adding value to products by making them available when they're needed.
- Form Utility
Usefulness of a good created by altering or changing its form or shape to make it more useful to the consumer
- information utility
adding value to products by opening two-way flows of information between marketing participants.
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