1. Incentives

Any form of payment in cash, products, or other rewards used to persuade people or entities to overperform.

2. Market Penetration Pricing

This pricing strategy uses a low price for a new product introduction in order to attract a large number of buyers and rapdily increase market share.

3. Market-Skimming Pricing

With this pricing strategy, a firm will generally set a high initial price to generally help recover product research and development costs more rapidly.

4. National Account

A major customer that negotiates on behalf of all its purchasing entities for an entire country.

5. Non-Price Competition

The collection of marketing tools including advertising, branding, packaging, etc. to entice a consumer to purchase a specific item.

6. OEM

An original equipment manufacturer [OEM] purchases goods in order to incorporate them into other products that it sells in the industrial (business) market [B2B] or to the consumer market [B2C].

7. Personal Selling

Any face-to-face communication process where a seller uncovers and satisfies the needs of a buyer [generally sales presentations and trade shows] to make sales or build customer relationships.

8. Price Guarantee

A statement that the specific price [and sometimes quantity relationship] will not change during a specified time period; or that it is the lowest price in the market for that item.

9. Price Posting

This makes the price placement highly visible [almost unmissable] to consumers.

10. Private Umbrella Concept

A price system that seeks to establish an acceptable price at each level of the channel of distribution thereby minimizing channel conflict.