Any form of payment in cash, products, or other rewards used to persuade people or entities to overperform

1. Incentives

Any form of payment in cash, products, or other rewards used to persuade people or entities to overperform.

2. Market Penetration Pricing

This pricing strategy uses a low price for a new product introduction in order to attract a large number of buyers and rapdily increase market share.

3. Market-Skimming Pricing

With this pricing strategy, a firm will generally set a high initial price to generally help recover product research and development costs more rapidly.

4. National Account

A major customer that negotiates on behalf of all its purchasing entities for an entire country.

5. Non-Price Competition

The collection of marketing tools including advertising, branding, packaging, etc. to entice a consumer to purchase a specific item.

6. OEM

An original equipment manufacturer [OEM] purchases goods in order to incorporate them into other products that it sells in the industrial (business) market [B2B] or to the consumer market [B2C].

7. Personal Selling

Any face-to-face communication process where a seller uncovers and satisfies the needs of a buyer [generally sales presentations and trade shows] to make sales or build customer relationships.

8. Price Guarantee

A statement that the specific price [and sometimes quantity relationship] will not change during a specified time period; or that it is the lowest price in the market for that item.

9. Price Posting

This makes the price placement highly visible [almost unmissable] to consumers.

10. Private Umbrella Concept

A price system that seeks to establish an acceptable price at each level of the channel of distribution thereby minimizing channel conflict.