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Any form of payment in cash, products, or other rewards used to persuade people or entities to overperform

Management

  1. Any form of payment in cash, products, or other rewards used to persuade people or entities to overperform.
  2. This pricing strategy uses a low price for a new product introduction in order to attract a large number of buyers and rapdily increase market share.
  3. With this pricing strategy, a firm will generally set a high initial price to generally help recover product research and development costs more rapidly.
  4. A major customer that negotiates on behalf of all its purchasing entities for an entire country.
  5. The collection of marketing tools including advertising, branding, packaging, etc. to entice a consumer to purchase a specific item.
  6. An original equipment manufacturer [OEM] purchases goods in order to incorporate them into other products that it sells in the industrial (business) market [B2B] or to the consumer market [B2C].
  7. Any face-to-face communication process where a seller uncovers and satisfies the needs of a buyer [generally sales presentations and trade shows] to make sales or build customer relationships.
  8. A statement that the specific price [and sometimes quantity relationship] will not change during a specified time period; or that it is the lowest price in the market for that item.
  9. This makes the price placement highly visible [almost unmissable] to consumers.
  10. A price system that seeks to establish an acceptable price at each level of the channel of distribution thereby minimizing channel conflict.

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