Homework answers / question archive / a product bought to satisfy an individual's personal wants 1) Convenience Products 2) Shopping Products 3) Specialty Products 4) Unsought Products a relatively inexpensive item that merits little shopping effort a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores

a product bought to satisfy an individual's personal wants 1) Convenience Products 2) Shopping Products 3) Specialty Products 4) Unsought Products a relatively inexpensive item that merits little shopping effort a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores

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1. a product bought to satisfy an individual's personal wants
2. 1) Convenience Products
   2) Shopping Products
   3) Specialty Products
   4) Unsought Products
3. a relatively inexpensive item that merits little shopping effort
4. a product that requires comparison shopping because it is usually more expensive than a convenience product and is found in fewer stores.
5. consumers view these products as basically similar--for example, washers, dryers, refrigerators, and televisions. Customers typically look for the lowest price.
6. percived as essentially different--for example, furniture, clothing, housing, and universities. Consumers often have trouble comparing these products because prices, quality, and features vary so much. benefit of comparing "finding the best product or brand for me"... very individual...
7. a particular item for which consumers search extensively and are very reluctant to accept substitutes. For example, Omega watches, Rolls Royce automobiles, Bose speakers, Ruth's Chris Steak House, and highly specialized forms of medical care.
8. a product unknown to the potential buyer or a known product that the buyer does not actively seek. New products fall into this category until advertising and distribution increase consumer awareness of them. Examples: Insurance, burial plots, and similar items require aggressive personal selling and highly persuasive advertising.
9. a specific version of a product that can be designated as a distinct offering among an organization's products.
   Campbell's Cream of Chicken flavor is a product item in its soup product line.
10. a group of closely related product items.
    Campbell's Beverage Product Line Depth: Tomato juice, V-Fusion Juices, V8 Splash.