Based on your understanding of reach and frequency, would you recommend a company advertise during the Super Bowl? Why or why not? Would your answer vary depending on the type of business running the ad? Based on what you have read about compensating salespeople, do you think salespeople should be compensated using only fixed salary, only commission, or a combination of the two? Please explain your answer

Based on your understanding of reach and frequency, would you recommend a company advertise during the Super Bowl? Why or why not? Would your answer vary depending on the type of business running the ad?

Based on what you have read about compensating salespeople, do you think salespeople should be compensated using only fixed salary, only commission, or a combination of the two? Please explain your answer. If you chose the combined approach, what would you consider the optimal ratio of fixed salary to commission?