Read the case study Costco Wholesale in 2018: Mission, Business Model, and Strategy available from Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition

Read the case study Costco Wholesale in 2018: Mission, Business Model, and Strategy available from Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. C17 – C40.
Prepare a case study analysis of Costco which, addresses this question:
‘What is your assessment of Costco’s business model and strategy? How well is Costco’s strategy working? What recommendations would you make to Costco management to sustain the company’s growth and improve the company’s financial performance?’
Thompson A, Peteraf, M, Gamble, J & Strickland, A (2020) Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases, McGraw-Hill Education, New York, 22nd edition. Case 4 Teaching Note Costco Wholesale Corp. in 2018: Mission, Business Model, and Strategy, p.302