Arizona State University - MGT 302

Chapter 18 Global Marketing and R&D

True / False Questions

1)The set of choices the firm offers to its targeted markets is known as the marketing mix.

 

True    False

 

2. The marketing mix is comprised of product attributes, distribution strategy, communication strategy, and pricing strategy.

 

True    False

 

3. Markets can be segmented in only one way: by socio-cultural factors.

 

True    False

 

4. The structure of market segments may differ significantly from country to country.

 

True    False

 

5. Products sell well when their attributes match consumer needs.

 

True    False

 

6. Firms based in less-developed nations tend to build a lot of extra performance attributes into their products.

 

True    False

 

7. If a firm manufactures its product in a particular country, it can sell directly to the consumer, to the retailer, or to the wholesaler. The same options are not available to a firm that manufactures outside the country.

 

True    False

 

8. The four main differences between distribution systems are retail concentration, channel length, channel exclusivity, and channel quality.

 

True    False

 

9. In a concentrated retail system, there are many retailers but none of them have a significant share of the market.

 

True    False

10. An increase in car ownership, the number of two-income households, and the number of households with a refrigerator have all contributed to the more fragmented retail system found in developed countries.

 

True    False

 

11. Concentrated retail systems tend to promote the growth of wholesalers to serve retailers, which lengthens channels.

 

True    False

 

12. The more fragmented the retail system, the more expensive it is for a firm to make contact with each individual retailer.

 

True    False

 

13. The entry of large discount superstores such as Tesco and Carrefour has shortened channel length in some countries.

 

True    False

 

14. Import agents are typically limited to independent trading houses.

 

True    False

 

15. Source effects occur when the receiver of the message evaluates the message based on the status or image of the sender.

 

True    False

 

16. A company that depends on mass media advertising to communicate its marketing message to potential consumers is using a push strategy.

 

True    False

 

17. A push strategy makes sense when distribution channels are short.

 

True    False

 

18. In a competitive market, prices have to be higher than in a market where the firm has a monopoly.

 

True    False

 

19. Elasticity of demand for a product in a given country is determined by income level and competitive conditions.

 

True    False

 

20. Predatory pricing refers to the fact that a firm's pricing strategy in one market may have an impact on its rivals' pricing strategy in another market.

 

True    False