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How businesses have integrated Big Data Analytics with their Business Intelligence to gain dominance within their respective industry
How businesses have integrated Big Data Analytics with their Business Intelligence to gain dominance within their respective industry.
Discuss the company, its approach to big data analytics with business intelligence, what they are doing right, what they are doing wrong, and how they can improve to be more successful in the implementation and maintenance of big data analytics with business intelligence.
Use the following articles for the help.
-Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business intelligence and analytics: From big data to big impact. MIS quarterly, 1165-1188.
-Jin, D. H., & Kim, H. J. (2018). Integrated understanding of big data, big data analysis, and business intelligence: A case study of logistics. Sustainability, 10(10), 3778.
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