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What is a characteristic of a monopoly's demand curve? a

Marketing Jan 09, 2021

What is a characteristic of a monopoly's demand curve?

a. It is the same as the marginal revenue curve.

b. It is the same as the market demand curve.

c. It is the same as the supply curve.

d. It is more elastic than the demand curve of a competitive firm.

Expert Solution

b. It is the same as the market demand curve.

A monopoly firm is a single seller of the product in the market and it has full control over the market supply. The difference between firm and industry disappears in the case of a monopoly market. Since a monopoly is a single seller in the market so the demand curve of the monopoly is the same as the market demand curve. A monopoly firm is like the industry as a single seller constitutes the entire market for the product, which has no close substitute. So, a monopolist has full freedom and power to fix the price for the product. However, demand for the product is not in the control of a monopoly firm. In order to increase the output to be sold, the monopolist will have to reduce the price. Therefore, a monopoly firm faces a downward-sloping demand curve.

The demand curve is less elastic in the monopoly market as compared to the monopolistically competitive market due to the absence of close substitutes.

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