The Situation • The FIFA World Cup Qatar 2022™ will be played from 20 November to 18 December in Qatar

The Situation
• The FIFA World Cup Qatar 2022™ will be played from 20 November to 18 December in Qatar. The next
2026 tournament will be held in the United States, Mexico, and Canada.
• This is the biggest sports event of the year, with over 5 billion people projected to watch, with 81% of fans
tuning in to watch the games live.
• A Nielsen survey found that 59% of football fans would favor a sponsor's product over a rival's brand if
price and quality were the same, demonstrating large positive impact for potential sponsors.
• FIFA's current sponsors include Adidas, Coca-Cola, Hyundai-Kia, QatarEnergy, Qatar Airways and Visa.
• However, The ethical reservations surrounding this year's World Cup in Qatar-from deeply concerning
migrant worker contracts and deaths to strict social laws in the country could have a negative impact on a
partnering brand.
The Question

Write a creative brief outlining your 

1.background,

2. campaign objectives, 

3, mandatories 

4.timing

5.considerations

Write in details