The bike company would like to gain your insights about their business

The bike company would like to gain your insights about their business. Please explore the data using all of the tools you currently know (e.g. you can use regression, hypothesis tests, visualizations etc). Please make three recommendations that will help the company grow or better manage its business based on the data. For each recommendation, please briefly describe the recommendation and how the data backs it up (please be brief and to the point and you may use the analysis in the previous questions to make specific recommendations).