Signorelli has walked you through the ideas and practices that go into creating assigned and associative meanings for products

Signorelli has walked you through the ideas and practices that go into creating assigned and associative meanings for products. At times, people in marketing/branding have been looked upon as shysters. This is because some believe that those selling/marketing will say or do just about anything in order to move product. Do you believe that marketers create an image/brand for a product that is not truly reflective of the substance of the brand? This is a yes or not question and it needs an explanation as to why yes or not?